Comparison
Underly vs Heron Data
Heron Data automates underwriting for funders: email intake, CRM sync and rule-based decisions, sold through a demo. Underly is bank statement analysis you start yourself, free.
LendPipe team
Underly
Bank statement analysis for lenders, brokers and accountants
- Best for
- Funders, ISO brokers and accountants
- Try it
- 10 statements free, no card
- Paid plans
- From $49 a month for 100 statements
- You pay for
- Statements: one account, one month
Heron Data
Underwriting automation for small-business finance
- Best for
- Funders, brokers and insurers
- Try it
- Book a demo
- Paid plans
- Quote-only, set in an order form
- You pay for
- Order form, plus a fee per PDF statement
Where they differ
How is Underly different from Heron Data?
Open it and read a file today
- Underly
- Sign up, upload statements and read the file the same day.
- Heron Data
- Starts with a demo; its engineers set up email, API or CRM intake.
Every position by funder
- Underly
- Each debit matched to its funder from the bank descriptor, with payment, cadence and monthly total.
- Heron Data
- Funding deposits tied to repayments by pattern, with a holdback percentage per funder.
You make the call
- Underly
- The figures and the transactions behind them, with no automated decision.
- Heron Data
- Credit policy checks that pass, review or decline, with auto-decisioning.
Side by side
Underly and Heron Data, line by line
| Underly | Heron Data | |
|---|---|---|
| Reading the statements | ||
| Existing positions | Funder named from each debit's descriptor | Deposits tied to repayments by pattern |
| True revenue | Transfers, owner money, financing and returns removed | Transfers, refunds, chargebacks, NSFs and financing removed |
| Balances | Average daily, lowest, negative days and NSFs | Average, high and low balances, NSF and negative days |
| Altered statements | PDF metadata and balance checks, rated | 0–1,000 anomaly score against the same bank |
| Files | PDF, CSV, Excel and photos | PDF, Office files, images, email and Plaid |
| What you get back | ||
| Decisions | No: You decide from the figures | Yes: Pass, review or decline rules |
| Funder matching | Yes: Each file checked against your funders' rules | Yes: Lenders ranked by likelihood to fund |
| Exports | CSV, Excel workbook and PDF report | Spreadsheet export and CRM write-back |
| API and CRM | Yes: API and webhooks on paid plans, no CRM connection | Yes: API, webhooks, Salesforce, HubSpot |
| Data and coverage | ||
| Security | SOC 2 Type II audited providers | SOC 2 Type II, audited annually |
| Model training | Statements never used | Anonymized data may improve its services |
| Currencies | US dollars and pounds sterling | Shown in USD, GBP or EUR |
Heron Data facts from 6 pages on herondata.io, checked October 13, 2026
Fit
Which should you choose?
Choose Heron Data if
- You fund at volume and want email-to-CRM intake.
- You want deals routed or auto-declined by policy.
- You need open banking or background checks.
- Your vendor review needs the vendor's own SOC 2 report.
Choose Underly if
- You want to read a file today, without a sales call.
- You want published prices that start free.
- You're a broker checking a file, or an accountant.
- You'd rather see the transactions than an auto-decision.
Price
Is Underly cheaper than Heron Data?
A four-month file on one account
Underly
$49 a month covers 100
4 statements
Heron Data
Order form, plus a PDF fee
Quote
Heron doesn't publish prices; its docs say PDF statements carry a separate fee per statement. Underly's prices are public: 10 statements free, then from $49 a month.
FAQ
Common questions
Is Underly a Heron Data alternative?
For bank statement analysis, yes: both find existing positions, true revenue, NSFs and negative days. Underly doesn't replace Heron's email intake, CRM sync, open banking or auto-decisioning.
Does Underly connect to my CRM?
Not directly. On paid plans the Underly API takes statements from your own system and returns the analysis as JSON, with a signed webhook when it's done. There's no built-in CRM connection, and every analysis also exports as a CSV, an Excel workbook and a PDF report.
Do I need a demo to try Underly?
No. Sign up and upload statements; the first 10 are free with no card.
Start with 10 free statements
No card required. Unlimited users on every plan.